TrueX

Product Flow

TrueX presents users with an interactive choice card where they choose between engaging with branded content or watching standard video ads. When users opt in and complete the interactive experience, they earn an ad credit that skips all remaining ads in the pod, creating a win-win: viewers get ad-free content, and advertisers get highly engaged audiences.

Key features:

• Opt-in via choice card - Users actively choose to engage
• Engagement requirements - Users must spend 30 seconds and interact at least once to earn credit
• Skips entire ad break - Successful engagement bypasses all remaining ads in the pod

Upon completion, the renderer signals a adFreePod event, indicating that remaining linear ads should be skipped.

There are two distinct product flows supported by TruexAdRenderer: Sponsored Stream (full-stream ad-replacement) and Sponsored Ad Break (mid-roll ad-replacement).

In a Sponsored Ad Break flow, once the user hits a mid-roll break with a TrueX tag flighted, they will be shown a "choice-card" offering them the choice between watching a normal set of video ads or a fully interactive TrueX ad:

Fig. A example TrueX mid-roll choice card

If the user opts for a normal ad break, or if the user does not make a selection before the countdown timer expires, the TrueX UI will close and playback of normal video ads can continue as usual.

If the user opts to interact with TrueX, an interactive ad unit will be shown to the user:

Fig. B example TrueX interactive ad unit

The requirement for the user to "complete" this ad is for them to spend at least the allotted time on the unit and for at least one interaction (e.g. navigating anywhere through the ad).

Fig. C example TrueX attention timer

Once the user fulfills both requirements, a "Watch Your Show" button will appear in the bottom right, which the user can select to exit the TrueX ad. Having completed a TrueX ad, the user will be returned directly to content, skipping the remaining ads in the current ad pod.

The Sponsored Stream flow is quite similar. In this scenario, a user will be shown a choice-card in the pre-roll:

Fig. D example TrueX pre-roll choice card (full-stream replacement)

Similarly, if the user opts-in and completes the TrueX ad, they will be skipped over the remainder of the pre-roll ad break. However, every subsequent mid-roll break in the current stream will also be skipped over. In this case instead of the regular pod of video ads, the user will be shown a "hero card" (also known as a "skip card"):

Fig. E example TrueX mid-roll skip card

This messaging will be displayed to the user for several seconds, after which they will be returned directly to content.