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What are Infillion Ads?
Infillion is a leading advertising technology company that offers innovative ad solutions including TrueX and Interactive Video (Interactive Digital Video Experience).
TrueX - Opt-in Engagement Advertising
TrueX is Infillion’s flagship ad product. Fully interactive and always opt-in, TrueX allows consumers to choose to skip the Publisher’s regular ad break by interacting for 30 seconds with a TrueX engagement ad. Infillion pays the Publisher the same price or more for that skipped ad pod. Infillion works with a diverse range of video streaming Publishers on many different environments, devices and platforms, while driving best in class results for advertisers. TrueX provides a better experience for the viewer, reduces ad load for Publishers, and produces 5x the brand impact for Advertisers over standard video spots.
Interactive Video
Interactive Video from Infillion delivers a new industry standard in video engagement across all devices and platforms. The Infillion IDVx product goes beyond hovers and inadvertent clicks, to deliver real interaction, by real humans, in premium environments. Built on the same core interactive foundation as TrueX, IDVx removes the opt-in, interaction, and time spent requirements, in order to capitalize on the scale of a Publisher’s inventory with beautiful, engaging, and highly IDVx ads. Infillion pays Publishers a set CPM for the IDVx ads the Publisher renders in their ad pods.